The Ask
To create a full campaign for Coca-Cola and the 2028 Olympic Games celebrating 100 years of partnership.
Team: Daranie Mor, Simon Lewis
Strategy
I completed the strategy within the project. My partner and I researched where technologies are heading, how coca-cola has implemented past campaigns, the background of coca-cola as a brand, and the olympics as a brand. We also researched generation Alpha, which will be our target audience in this campaign, as they will be teenagers and young adults in 2028, when the Olympics occur in Los Angeles, California.
Logo Exploration
Curating the logo to show a celebration of Coca-Cola’s partnership with The Olympics for 100 years.
Advertisements and Marketing Material
Our media includes out of home ads, package design, interactive games, a podcast, and reward cards.
